Brands: Stop Being Socially Awkward

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As many pats on the back the marketing industry likes to give one another, we’re not doing very well in the “social space.” There are stacks of PowerPoint presentations containing Best Practices like stay topical and ask questions to invite … [Read more...]

5 Reasons this List Has 5 Items

numbers

It is important you know when this list will end. It will end in 4 items. Numbers are soothing (see Sleep Number beds, Rain Man). To one-up the already popular 4 Reasons this List Has 4 Items. Because Pete Cashmore tweets so, that’s … [Read more...]

As I Was Saying before I Was Rudely Interrupted …

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OK, dear riders atop this twisted open-top bus tour—a low tree branch called “a post about marketing and Twitter” is approaching, and I see a few of you ducking in terror. Don’t worry, you’ll get this even if you don’t work in advertising … [Read more...]

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