Brands: Stop Being Socially Awkward

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As many pats on the back the marketing industry likes to give one another, we’re not doing very well in the “social space.” There are stacks of PowerPoint presentations containing Best Practices like stay topical and ask questions to invite … [Read more...]

Nostalgia as Novelty

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I somehow managed to make and keep dates with friends in high school and college without mobile phones. Meaning, we’d decide a place and time to meet and then would, without texts like: “on my way” or “5 minutes behind.” And without calling … [Read more...]

As I Was Saying before I Was Rudely Interrupted …

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OK, dear riders atop this twisted open-top bus tour—a low tree branch called “a post about marketing and Twitter” is approaching, and I see a few of you ducking in terror. Don’t worry, you’ll get this even if you don’t work in advertising … [Read more...]

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