Brands: Stop Being Socially Awkward

Nerd_web

As many pats on the back the marketing industry likes to give one another, we’re not doing very well in the “social space.” There are stacks of PowerPoint presentations containing Best Practices like stay topical and ask questions to invite … [Read more...]

The Stories We Tell Ourselves

"A life, Jimmy, you know what that is? It's the shit that happens while you're waiting for moments that never come. " ~Lester Freamon

While watching The Wire for the third time, I had an embarrassing thought. (Oddly, not embarrassed to watch The Wire three times.) The thought: As an advertising creative, I am Jimmy McNulty. Take note I just used “creative” as a noun, which … [Read more...]

5 Reasons this List Has 5 Items

numbers

It is important you know when this list will end. It will end in 4 items. Numbers are soothing (see Sleep Number beds, Rain Man). To one-up the already popular 4 Reasons this List Has 4 Items. Because Pete Cashmore tweets so, that’s … [Read more...]

Life: How Not to Phone It In

phone

I don’t use that “there are two kinds of people in the world” construct because there are two kinds of people in the world: those who say “there are two kinds of people in the world” and those who do not. And I do not. Just this twice I’m … [Read more...]

As I Was Saying before I Was Rudely Interrupted …

colorbars

OK, dear riders atop this twisted open-top bus tour—a low tree branch called “a post about marketing and Twitter” is approaching, and I see a few of you ducking in terror. Don’t worry, you’ll get this even if you don’t work in advertising … [Read more...]

Hi. I’m New Here.

TourBus

I’m going to write things here. Weird things. Haha things. Real life things. Original things. I’ll try my best not to imitate writers I read, but it’s quite difficult and I may just have to stop reading altogether. Any writer who says otherwise … [Read more...]

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